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“THIS BOOK WILL CHANGE YOUR LIFE. AND, IF ENOUGH OF US COMMIT, IT WILL CHANGE THE WORLD."

— Phil Stutz, author of The Tools featured in Netflix documentary Stutz

Areté: Activate Your Heroic Potential

Preorder ARETÉ, win one-on-one coaching with Brian Johnson!

order ARETÉ

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the subtitle of the book, help you win the ultimate game of life and fulfill your destiny. 

Areté: Activate Your Heroic Potential

PREORDER ARETÉ, WIN ONE-ON-ONE COACHING WITH BRIAN JOHNSON!

Preorder Areté and submit your order info below, and you'll be entered to win a 30-minute one-on-one coaching session with Brian C. Johnson!

Preorder Areté Now

About Brian Johnson

Brian Johnson is the Founder & CEO of Heroic Public Benefit Corporation. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s made crowdfunding history and built and sold two social platforms. As a Philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries, and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.

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